A New Trade Organization That Represents Positive Music & Entertainment Worldwide
The Worldwide Independent Society of Entertainment or WISE™, is a newly established trade organization, like the RIAA, which represents and oversees entertainment throughout the world. The goal of WISE™ is to establish entertainment through entertainers, under a new umbrella, with new rules, new practices, new leaders, new missions and new visions.
WISE™, the Worldwide Independent Society of Entertainment, emerges as a groundbreaking trade organization akin to the RIAA, poised to revolutionize the global entertainment landscape. Unlike its predecessors, WISE™ is not content with maintaining the status quo but instead seeks to usher in a new era characterized by fresh rules, practices, leadership, missions, and visions.
At the core of WISE™’s mission lies a staunch commitment to ethical practices and equitable opportunities within the entertainment industry. Two fundamental pillars underpin this mission: the rejection of sex as a tool for selling music and the eradication of biased practices that hinder fair access to success.
Firstly, WISE™ advocates for the removal of sex as a marketing tool in music. Historically, the industry has exploited sexuality, using provocative imagery and explicit content to garner attention. However, such tactics undermine artistic integrity, perpetuate harmful stereotypes, and contribute to a culture of objectification. WISE™ stands firmly against this trend, championing music based on its creativity and merit rather than sensationalism or sexual appeal. By fostering an environment where artists are celebrated for their talent rather than their shock value, WISE™ cultivates a culture of respect and authenticity within the industry.
Secondly, WISE™ is dedicated to combating biased practices that restrict opportunities for artists based on factors such as wealth, connections, or conformity to industry standards. Such biases perpetuate systemic inequalities, marginalizing talented artists from underrepresented communities and stifling diversity within the industry. WISE™ recognizes the importance of promoting diversity, equity, and inclusion by creating a level playing field where success is determined by talent and hard work rather than privilege or nepotism. Through transparent and merit-based practices, WISE™ seeks to dismantle barriers and empower artists from all backgrounds to thrive.
In establishing itself as a beacon of integrity and inclusivity within the entertainment industry, WISE™ sets a precedent for accountability and ethical leadership. By championing new rules, practices, and leadership, WISE™ paves the way for a more equitable, sustainable, and vibrant future for entertainment worldwide.
The WISE™ Effect
- Rejecting the Use of Sex as a Marketing Tool:
In the music industry, sex has often been used as a tool to sell music, with artists and record labels resorting to provocative imagery and explicit content to attract attention. However, this approach objectifies individuals and perpetuates harmful stereotypes, contributing to a culture of exploitation rather than artistic integrity. WISE™ aims to challenge this norm by promoting music based on its merit and creativity rather than its shock value or sexual appeal. By advocating for ethical and respectful representation of artists, WISE™ fosters an environment where talent and artistry are celebrated without resorting to exploitative tactics. - Combatting Biased Practices:
The entertainment industry has long been criticized for its tendency to favor certain individuals or groups based on factors such as wealth, connections, or conformity to industry standards. This bias not only limits opportunities for talented artists from underrepresented communities but also perpetuates systemic inequalities within the industry. WISE™ recognizes the importance of promoting diversity, equity, and inclusion within entertainment by creating a level playing field where success is determined by talent and hard work rather than privilege or nepotism. Through transparent and merit-based practices, WISE™ aims to dismantle the barriers that hinder equal access to success and empower artists from all backgrounds to thrive.
